MICAT is a national-level entrance examination conducted by MICA, Ahmedabad, for admission to the Post Graduate Diploma in Management-Communications and other programs in strategic marketing and communications. MICAT is conducted twice a year, and the candidates have to appear for CAT/XAT/GMAT along with MICAT.
The test is divided into three parts:
Selection will be done based on MICAT score and followed by Group Exercise (GE) and Personal Interview (PI). MICAT is famous for testing conventional aptitude besides creative and divergent thinking ability, which is unique.
MICA is one of the leading institutes in strategic marketing and communication studies. Therefore, MICAT must be different in its orientation toward assessing the creative potential, personality traits, and management aptitude of candidates, which is necessary for success in the communications industry.
The MICAT examination is going to take place in two phases, as the trend usually goes. Following are the tentative dates for MICAT 2025:
All these dates are tentative to stay updated according to plan . the new dates will be updated when announced
Here is the information about the MICAT exam formatted in a table:
Particulars | Details |
Conducting Body of the Exam | Mudra Institute of Communications, Ahmedabad (MICA) |
Programs Offered | Post Graduate Diploma in Management – Communications (PGDM-C) and other programs in strategic marketing and communications |
Frequency of Exam | Twice a year (MICAT 1 and MICAT 2) |
Eligibility | Bachelor's degree in any discipline from a recognized university; valid scores in CAT, XAT, or GMAT |
Pattern of the Exam |
- Psychometric Test (mandatory qualifying section) - Aptitude Section: Verbal Ability, Quantitative Ability, General Awareness, Divergent-Convergent Thinking - Descriptive Test: Essay writing and story writing |
Mode of Exam | Online (Computer-Based Test) |
Duration | 2 hours 15 minutes |
MICAT 2025 Tentative Dates |
MICAT 1: December 2024 MICAT 2: February 2025 |
Selection Process | Based on MICAT scores, candidates are shortlisted for Group Exercise (GE) and Personal Interview (PI) |
Unique Feature | Tests creative thinking along with analytical and logical skills, differentiating it from other management entrance exams |
Publish Date: First week of December 2024.
Exam Date: First or second week of December 2024
Publish Date: First week of February 2025
Exam Date: Second week of February 2025
Candidates need to log on to the official MICA website mica.ac.in
After that, the candidate has to click on the "MICAT Admit Card" link.
Login credentials- User ID and Password.
Download the admit card and take a printout for the exam.
Name of the Candidate
Roll Number
Date and Time of Exam
Exam Center and Address
Instructions related to the Exam
Candidates shall carry valid photo identification in original along with the admit card at the examination venue.
The details on the admit card should be verified and, in case of any discrepancy, intimate MICA immediately.
Link to the Official Website:
Go to mica.ac.in.
Registration:
Find the link for "MICAT 2025 Application." Click on it.
Create your account with a valid email ID and mobile number, through which your login credentials will be created.
Login
Use the provided login credentials to open the application form.
Filling of Personal and Academic Details
Enter personal information such as: applicant name, date of birth, contact information, etc.
Enter details about academic qualifications, Class 10th, 12th, graduation details.
Uploading of Documents
A recent passport-sized photograph.
Scanned signature (as per specifications mentioned)
Filling Exam Details
Select your preferred MICAT exam centre.
Provide your CAT/ XAT/ GMAT details if they appear.
Application Fee Payment:
Pay the application fee online by using credit/debit card or net banking. ? 2100 approx.
Form Submission:
Verify the form and submit it carefully
Eligibility Criteria :
A candidate should have a bachelor's degree in any discipline
The candidate should possess a valid CAT, XAT or GMAT score
Important Dates to Note :
Check all the details carefully before submitting.
Take a copy of the application form and receipt for future reference.
Zone | Exam Centres |
North Zone | Delhi, Chandigarh, Jaipur, Lucknow, Noida, Varanasi |
West Zone | Mumbai, Pune, Ahmedabad, Bhopal, Nagpur |
East Zone | Kolkata, Ranchi, Bhubaneswar, Guwahati, Patna |
South Zone | Bengaluru, Chennai, Hyderabad, Kochi, Visakhapatnam |
Central Zone | Indore, Raipur |
While filling up the application form, the candidate can select their preferred exam centre. MICA will try to allocate their preferred centres; however, the final allotment will depend upon the availability.
The admit card will contain the details regarding the exam centre.
Candidates will be expected to arrive at the allocated centre at least one hour prior to the test.
Please note that Exam Centers are always subject to change, and one needs to verify the same from the official MICA website or from the Admit Card.
Is the Psychometric Test mandatory?
Yes, the Psychometric Test is mandatory, and candidates must qualify in this section to have their other sections evaluated.
How many times can I take MICAT?
Candidates can take MICAT twice (MICAT 1 and MICAT 2). The better of the two scores is considered for further rounds.
Can I apply for both MICAT 1 and MICAT 2?
Yes, you can apply for both MICAT 1 and MICAT 2. However, you need to fill out separate application forms for each attempt.
What is the application fee for MICAT?
The MICAT application fee is approximately ?2100 for each attempt.
What is the weightage given to MICAT, CAT/XAT/GMAT, and other stages in the selection process?
What kind of topics appear in the Descriptive section?
The Descriptive section includes:
Can final-year students apply for MICAT?
Yes, final-year undergraduate students can apply, provided they complete their degree before the academic session starts.
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