The Importance of Digital Marketing for MBA Graduates
MBA Digital Marketing
MBA in Digital Marketing is a Post-Graduate Programme that focuses on the promotion and advertisement of the products and services of organizations through electronic or digital media. It provides students with the skills and information needed to create effective digital marketing campaigns. The courses offered in this program are Business Research Management, Organizational Behaviour, Operations Management, Social Media Marketing, SEO, Content Marketing, and so on.
Importance of Digital Marketing
The world is moving towards the digital era, it is really important for businesses to apply digital tools and features to be successful. The customers these days are more involved in the gadgets and can compare the products they need globally before their purchase, so it is essential for the business managers and MBA students to know how to survive this competition. The masters in digital marketing is a very essential training required for the students to know how to analyze and interpret marketing Data which includes consumer behavior, market trends and social media analytics.
Individuals who want to develop their analytical skills and understand digital metrics and performance evaluation will be benefited by this programme. Through this course the individual can develop and execute successful traditional marketing campaigns across various channels, Including Print, TV and radio advertising.
What can a student with an MBA in Digital Marketing do?
- Develop A comprehensive marketing strategy, market research, SWOT analysis and promotional strategies.
- Being updated with the marketing trends, incorporate recent techniques in the marketing strategy accordingly.
- Create effective financial strategies that can gain consumer attention.
- Increase the career opportunities and marketing exposure as this course provides theoretical and practical marketing knowledge.
- Understand the competitive marketing strategies in the global market and act accordingly with your own plans to strive to succeed.
How can an MBA course in digital marketing attain consumer attention online?
Though the marketing plan and process is traditional, the way customers are impressed by the online advertising and publicity leads the business towards progress as it is time saving and also products are delivered to the door. The demand for social media advertising has increased by 45.9% proficiency in Instagram is up 28.4%, social media optimization has grown by 26.2% and the knowledge of LinkedIn is up 25.7%.
These are some ways target online customers are impressed:
- Defining the target market online
- Study of geographical areas to sell the product.
- Creating a buyer's profile based on the current customer base.
- By finding the need of the product.
- Competitor Analysis.
- Defining target audience for marketing using online tools
- By collecting demographic information
- Understanding psychological information.
- By collecting behavioral and lifestyle information
- Building strong online presence
- Focus on content marketing strategy.
- Respond to reviews and motivate customers to post reviews
- Focus on delivering quality service
- Using the right digital marketing techniques suitable for the business.
Advantages of an MBA in Digital Marketing
- Demand for Digital Marketing in Industries: As there is digitalization in all fields of the functional units so the demand for digital marketing will only grow so it's important for the student to be prepared.
- Knowledge enhancement: this programme helps the student to gain knowledge about business administration as well as marketing concepts.
- Flexible work environment: as digital marketing is one of the platforms which offers the employee to work remotely. This is something which traditional marketing approaches never provide.
- Cost efficiency: this course is cost efficient as it does not require large investment.
- Best salary: since the demand for digital marketers is increasing compared to supply. This provides benefits to the employees with better salary.
- Global career opportunities: as the digital Marketing professionals are all over in demand globally the candidate with great marketing skills have high opportunities for global career development.
The top universities offering MBA Digital Marketing in India
- Parul Universities
- Indira Gandhi National Open Universities
- Chandigarh Universities
- Sikkim Manipal universities
- Amity University
- Jain University
- KL University
- Adamas University
- RVS Institute of Management Studies and ResearchLovely Professional University
The top recruiters for MBA Digital Marketing Students:
The demand for digital marketers are essentially increasing in diverse sectors like e-commerce, technology, media, advertising, etc.
The companies such as recruit for digital marketers:
- GOOGLE
- Facebook
- Flipkart
- AXIS Bank
- Big Basket
- Amazon
- Swiggy
- Coca- Cola
- Future Group
- Accor Hotels
- Oyo
- Paytm
- Zomato
The professionals such as Social Media Manager, Advertising Manager, Brand Manager, Sales Manager, Marketing Research Analyst and many digital marketing profiles are offered a better salary. The average CTC for MBA in Digital Marketing ranges from INR 3L -INR15L.
FAQ’s
1. How many years is an MBA in Digital Marketing Programme?
The programme is of 2 years.
2. Is an MBA in digital Marketing a good option to pursue?
Yes ,as this programme provides superior jobs and better wages.
3. Can I pursue Ph.D after MBA In Digital Marketing?
Yes, U can pursue Ph.D after MBA in Digital Marketing.
4. What skills are required for an MBA In Digital Marketing ?
Writing and Editing, Creative and analytical Abilities, design skills, Strategic Thinking, Marketing Automation are skills required.
